全球品牌战略，以Healthy HairCare健康头发护理产品为顾客价值核。依托工业全球采购品质，完整的产业链，遵循可持续企业发展理念，依靠“服务”和“一流品质”实现Trustworthy值得信赖的品牌价值。实现全球品牌战略的关键在于强化和聚焦健康头发护理专业价值，在品牌顾客认知中建立“喜爱、值得信赖”的企业形象。Q&Y琴叶企业战略，以“Sustainable Development”可持续发展为核心，通过与巴斯夫，花王等全球顶级原料企业战略结盟，以全球品质赢得未来市场。Sustainable Development可持续发展理念，是Q&Y琴叶全球企业品牌核心，将在所有有关企业运营与管理，研发，网站等价值链条中体现出卓越的企业战略价值，并通过有效的视觉识别系统规范相关使用。
Global brand strategy, with "Healthy HairCare" healthy hair care products for customer value. Relying on the industrial global sourcing quality, the complete industrial chain, following the concept of sustainable enterprise development, we rely on "service" and "first-class quality" to achieve Trustworthy's trustworthy brand value. The key to achieve global brand strategy is to strengthen and focus on the professional value of healthy hair care, and establish a "loving and trustworthy" corporate identity in brand customer cognition. Q&Y enterprise strategy, with "Sustainable Development" sustainable development as the core, with BASF, Kao and other world's top material enterprise strategic alliance, with global quality to win the future market. Sustainable Development Q&Y is the concept of sustainable development, the global corporate brand core, will develop in all relevant business operations and management, reflecting the excellent strategic value of the site value chain, and standardize the visual recognition system related to the use of effective.