味亦歌-生活如歌味亦歌

巧媳妇品牌,在农村二三线市场拥有很高知名度与认知度。行业竞争加剧,来自海天等一线品牌渠道下沉,产品销售量大,但利润下滑。新市场开发成本高,需要在渠道上进行升级,然而,巧媳妇品牌在消费者心中已经成为老百姓的名牌,在开辟城市KA卖场中,需要注入新的品牌活力。在明确了品牌战略的基础上,界定出绿酿,味亦歌,巧媳妇,众味几个细分品牌,分别同各层级竞争对手展开竞争攻势。我们为其提供了品牌策略与产品开发设计全程服务。


QXFF brand, in the two or three line in the rural market has a high awareness and recognition. Industry competition intensifies, from the sea sky and other line of brand channels sink, product sales, but profit decline. The development cost of new market is high, so we need to upgrade in channel. However, the QXFF brand has become the famous brand of the common people in the consumer's mind. In developing the KA store, we need to inject new brand vitality. On the basis of defining the brand strategy, we divide the brands of Green wine, Vinegar, QXFF and Zhongwei, and compete against all levels of competitors. We provide full service for brand strategy and product development and design.