YOUTO is a famous brand in Shandong. It has a high recognition in the two or three line market. With good quality of vinegar, it has the advantages of traditional brewing, and it has a long history and culture as the old Chinese name. The fierce competition in the market, especially in the two or three line of the market, the big brand channel sink, increase the input of new brands, has also participated in the cross industry Luhua group competition, the traditional means of selling products, to support the growing cost of marketing, brand to boost sales, and optimize the product structure, to build a strong brand. We put forward the new identification concept of "YOUTO", strengthen the identification of young YOUTO brand association, and improve the product line through a series of product packaging, and form a distinctive brand personality, go beyond the low-end competition and move towards the modern condiment brand.