大津-味道的觉醒 玉园-乐为中国 岭地-沾化冬枣2.0 亚太中慧-无忧养殖 玉堂酱园-感动的味道 玉兔-吃好醋 找玉兔 味亦歌-生活如歌味亦歌 琴叶-全球琴叶 金土生物 潘多拉-好生活 食圣-海边酿造 自然鲜-好酱油 酱香味 泊思-不止于快 欣和-简单 快乐 自然

品牌全案

食圣-海边酿造

Seasir是海先生的意思,民以食为圣做为新的品牌理念,为莱州食圣酿造食品有限公司,从传统产品生产销售到现代品牌年轻化变革。柠檬坚持独有的定位策略,倡导“更纯净”的深海养生理念,借海边天然优势,树立食圣独有的品牌个性。

Seasir(R) The Seaside Brewing

Seasir is Mr. Hai's meaning. People take food as a sacred brand as a new brand concept, for Laizhou food Saint brewing brewage Co., Ltd., from traditional products to modern brands. Lemon adhere to the unique positioning strategy, advocating "more pure" deep-sea health concept, by the natural advantage of the seaside, set up the unique brand personality of the food saint.


欣和-简单 快乐 自然

欣和是中国著名调味品企业,2002年,销售额在5千万的欣和,产品品种多而全,包装风格多样,无明确定位,厮杀在传统调味品的红海。我们发现,中国调味品行业集体无品牌意识,落后于服装,化妆及电器行业,我们发现“突围的机会”。欣和为国内为数不多的引进日本高盐稀态工艺的企业,6个月酿造期,全程密闭发酵,色泽浅,符合国际化,年轻化品牌的定位。设计以英文Shinho作为品牌符号,体现国际品牌健康快乐自然的价值观,包装统一形象,以年轻的方式,体现出欣和引领现代生活的一面。

Shinho(R) Simple Happiness

Shinho is famous Chinese condiment enterprises, 2002 sales in 50 million or more varieties of products, and all packaging styles, without a clear positioning, the fight in the traditional condiment in the red sea. We found that the Chinese condiment industry has no brand awareness, behind clothing, make-up and electrical industry, we found the "breakthrough opportunities". And for the few introduction of Japan's high salt liquid state process of the enterprise, 6 months brewing period, full closed fermentation, light color, with the international brand positioning, young. Design to English Shinho brand as a symbol, reflects the international brand of healthy and happy natural values, unified packaging image, to the young, and reflect the modern life of the.


自然鲜-好酱油 酱香味

鲁花集团在2012年投资数亿,进军调味品市场。

作为花生油第一品牌,鲁花拥有资本,团队,资源的先天优势;调味品行业竞争激烈,仍有20%/年的增长率,市场前景看好。此次投资引进日式酱油酿造技术,以行业领先的高盐稀态酿造工厂参与竞争,势必引起行业巨大变革。中国调味品行业,已经明显区分为以海天代表的广式酱油与以高盐稀态、密闭发酵6个月日式酱油两类品牌。鲁花在消费者认知中,并无调味品产品,如何突破认知,建立鲁花品牌“现代”酱油品类认知,成为巨大挑战。在对上海、济南等代表性KA市场调研后,确立以单一品牌聚焦自然鲜产品,跟进市场鲜味酱油趋势为立足点,开发鲁花自然鲜品牌系列产品,并开发独有女性特征瓶型,色彩策略延续鲁花认知,借鲁花花生油产品渠道优势,全国同步上市。同时对鲁花旗下黑糯米醋,麻辣花生等细分品类进行全程策略与设计服务。


Natural fresh - good sauce flavour

Luhua Group invested hundreds of millions in 2012 to enter the condiment market.

As the first brand of peanut oil, Luhua has capital, team, resource advantage; condiment industry competition is intense, there are still 20%/ annual growth rate, market prospects. The investment introduced Japanese soy sauce technology, with the industry leading high salt and thin brewed factory to participate in the competition, it is bound to cause great changes in the industry. The Chinese condiment industry has been clearly distinguished from the two types of soy sauce, which are represented by the sea, and 6 months of soy sauce with high salt and closed fermentation. Luhua consumer awareness, there is no seasoning products, how to break through the cognition, the establishment of the "modern" soy sauce Luhua brand cognition, become a great challenge. In Shanghai, Ji'nan and other representative KA market research, to establish a single brand focus on natural and fresh products, follow the market trend of fresh soy sauce as the starting point, the development of natural fresh Luhua brand series of products, and the development of unique features of female bottle type, color strategy continues Luhua cognition, borrow Luhua peanut oil products channel advantages, the simultaneous listing. At the same time, Luhua's black glutinous rice vinegar, spicy peanut and other sub category for the entire strategy and design services.