Seasir(R) The Seaside Brewing
Seasir is Mr. Hai's meaning. People take food as a sacred brand as a new brand concept, for Laizhou food Saint brewing brewage Co., Ltd., from traditional products to modern brands. Lemon adhere to the unique positioning strategy, advocating "more pure" deep-sea health concept, by the natural advantage of the seaside, set up the unique brand personality of the food saint.
欣和-简单 快乐 自然
Shinho(R) Simple Happiness
Shinho is famous Chinese condiment enterprises, 2002 sales in 50 million or more varieties of products, and all packaging styles, without a clear positioning, the fight in the traditional condiment in the red sea. We found that the Chinese condiment industry has no brand awareness, behind clothing, make-up and electrical industry, we found the "breakthrough opportunities". And for the few introduction of Japan's high salt liquid state process of the enterprise, 6 months brewing period, full closed fermentation, light color, with the international brand positioning, young. Design to English Shinho brand as a symbol, reflects the international brand of healthy and happy natural values, unified packaging image, to the young, and reflect the modern life of the.
Natural fresh - good sauce flavour
Luhua Group invested hundreds of millions in 2012 to enter the condiment market.
As the first brand of peanut oil, Luhua has capital, team, resource advantage; condiment industry competition is intense, there are still 20%/ annual growth rate, market prospects. The investment introduced Japanese soy sauce technology, with the industry leading high salt and thin brewed factory to participate in the competition, it is bound to cause great changes in the industry. The Chinese condiment industry has been clearly distinguished from the two types of soy sauce, which are represented by the sea, and 6 months of soy sauce with high salt and closed fermentation. Luhua consumer awareness, there is no seasoning products, how to break through the cognition, the establishment of the "modern" soy sauce Luhua brand cognition, become a great challenge. In Shanghai, Ji'nan and other representative KA market research, to establish a single brand focus on natural and fresh products, follow the market trend of fresh soy sauce as the starting point, the development of natural fresh Luhua brand series of products, and the development of unique features of female bottle type, color strategy continues Luhua cognition, borrow Luhua peanut oil products channel advantages, the simultaneous listing. At the same time, Luhua's black glutinous rice vinegar, spicy peanut and other sub category for the entire strategy and design services.